NASCAR is up there with apple pie and country music as one of the most uniquely American things around. In Europe, they don’t care quite as much as Americans do about NASCAR.
But they do love rally racing.
In NASCAR, cars are optimized to race in a circle as fast as possible, over and over. There is only one route to the finish. In rally, the route has twists and turns and may not be revealed to the competitors until the day of the race. NASCAR is highly predictable, and a huge amount of work goes into preparing and optimizing along a very narrow scope of possible situations. There is only one way to go: Left.
Rallying, on the other hand, requires both a driver and a navigator to think creatively and react to a huge variety of situations to make it to the finish line. Teams get very creative with how they get from point A to point B.
The sales world could learn a lot from the world of rally racing.